P & L Real Estate (Prakash and Liesenfeld) are one of Castro Valley's top real estate teams. Shar and Nick think of themselves as "problem-solvers" in a highly sophisticated and competitive "ever-changing " Real Estate market.
Shar has competitively worked as a full-time realtor for 17 years. She has a Bachelor's of Science degree in Business Administration from the University of California, Riverside. Devoted to an excellent client experience, she has a hands-on approach to problem-solving every aspect of the sales process. Client contact and communication is paramount. She guides her clients through the competitive nature of the ever changing markets. When working with Nick and Shar, you can be assured that you will have an advantageous position in either obtaining the top dollar in selling your home or being the winning offer in purchasing your home. In addition to their expertise, experience and their devotion to excellence and negotiation skills, they bring a professional team of contractors, landscapers and stagers which sets them apart from your average Realtor.
Meet Nick, a highly experienced and resourceful real estate agent who brings a strategic approach to every transaction. With a passion for marketing and advertising, Nick is dedicated to achieving a win-win outcome for all parties involved.
Nick has spent the last 20 years as a Realtor, specializing in the coveted and culturally diverse areas of Oakland, Piedmont, Berkeley, Alameda and their surrounding neighborhoods. He and his partner Shar live in Castro Valley, giving them a unique perspective and understanding of the local market.
Nick's analytical mindset and creative spirit make him a great asset to any home buyer or seller. His ability to balance these two qualities ensures that every client's needs are met with care and precision.
Working with Nick and Shar means you'll have a dedicated and dependable team by your side. Their reputation for excellence is reflected in their extensive referral and repeat clientele base. Trust in Nick and Shar to guide you through the exciting process of finding your new dream home in one of the most desirable areas in the Bay Area.
TEAM & FAMILY
At P&L Real Estate, we pride ourselves on providing a personalized, family-focused experience. Our team, with over 200 successful transactions and $100 million in sales, leverages deep market knowledge, design resources, and world-class marketing strategies to cater to our clients' needs, whether buying or selling properties. Make your money work harder – trust the experts at P&L Real Estate! Sharlyn Prakash and Nicholas Liesenfeld form an experienced, knowledgeable team of real estate professionals.
With over 18 years in the industry, Sharlyn has a passion for real estate and a deep understanding of the local market, enabling her to help clients find their perfect property. Nicholas brings 20+ years of experience in creative real estate options such as private loans and hard money solutions, assisting clients with long-term exit plans. Together, they develop tailored strategies to ensure successful results. P&L Real Estate stands for outstanding results, building lasting relationships, and providing a stress-free experience throughout the buying or selling process.
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"As a seller, working with Nick and Shar was an amazing experience. From the moment we first met, they made us feel confident that our home would sell for top dollar and in record time.
They began by explaining their 17 Point Marketing Plan, a comprehensive strategy designed to ensure maximum exposure and generate top dollar for our property. They explained that they would strategically time the placement of our home on the market and market it on Zillow, Redfin, and Realtor.com to reach a vast audience of potential buyers.
They then talked about the importance of staging the property, boosting curb appeal, and touching up the interior. They even had professional photos taken and created a luxury brochure, which highlighted our home's best features.
We were thrilled to hear that they would market our home to our neighbors and notify agents locally and globally. And when they told us they would hold an open house and broker tour, we knew our home would be seen by as many potential buyers as possible.
Nick and Shar's marketing plan also included prospecting to their extensive database of clients and leads, reviewing market conditions weekly, building a website, and using pay-per-click advertising to target potential buyers.
We were especially impressed by their retarget marketing and follow-up process, ensuring that every potential buyer who showed interest would receive a follow-up, increasing the likelihood of a sale.
Working with Nick and Shar was a stress-free experience. Their professionalism, expertise, and attention to detail were outstanding. Within weeks, we received multiple offers, and our home sold for more than we expected. We could not be happier with our experience with Nick and Shar and highly recommend them to anyone looking to sell their home."
17 Point Marketing Plan
We will sell it or we will buy it.
17-point marketing plan, touch-up, staging, cleaning, and landscaping.
Project managment, interior & exterior complete remodel options.
All services subject to agreed upon terms and conditions.
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